Hey, I'm Muhammad Asad
Custom ERP & Operations Systems Engineer
Order, inventory, and warehouse software for Shopify, Walmart, and Amazon sellers — built properly, and ready for real use.
About Muhammad Asad
Custom ERP and operations systems for multi-channel sellers.
Muhammad Asad builds order, inventory, and warehouse systems for teams selling on Shopify, Walmart, and Amazon. He works remotely from Lahore, Pakistan. This portfolio is at masadali.com.
I deliver production systems teams run day to day: fewer manual steps, clearer operational data, and integrations that don't break when volume grows. Typical work spans orders, inventory, admin dashboards, and wiring marketplaces or carriers into one workflow.
3+ years shipping Next.js, Node.js & React in production, 20+ projects delivered, emphasis on maintainable architecture and honest scoping. To see what I can build for you, start with Services; for proof, see Projects.
Where I add the most value
Custom ERP Engineering & System Integration
Designing and integrating ERP platforms that unify orders, inventory, procurement, and internal operations across teams and tenants.
High-Performance Frontend Systems (Next.js/React)
Building fast, role-aware interfaces that stay responsive under real operational load—not demo dashboards.
Scalable API Pipelines & Data Synchronization
Engineering REST and sync layers that keep marketplaces, carriers, databases, and admin tools aligned at scale.
Strategic Problem Solving
Understanding business risk and workflow bottlenecks first, then designing infrastructure that supports the next stage of growth.
Core Architecture
Data & Infrastructure
State & Systems
Featured Projects
Hector (Multi-Tenant ERP), Sportly, Telegram, BitKnit, RetrovGames, RetroFam—then the full catalog
Hector — Multi-brand ERP System
Built at Retrovgames
The manual order flow took 3 to 4 people. It now runs with 1. Hector processes 200 to 300 marketplace orders a day, and reports come out in one click.
A high-scale, multi-tenant ERP infrastructure designed to manage cross-business operations safely. Engineered with rigid data isolation, granular role-based access control (RBAC), and custom API pipelines to maximize database read/write speeds under heavy transactional load. Core modules span Order Processing, Inventory Management, User & Role Management, Product Management, Employee Management, Attendance, Sourcing, Procurement, Order Fulfillment, and Barcode Scanning—unified under one platform built for teams that cannot afford downtime or data leakage between tenants.
RetrovGames — Customer Portal
Built at Retrovgames
Signed-in customers track orders, start returns, download invoices, and submit trade-ins.
A responsive Shopify customer portal that centralizes post-purchase operations: order management, shipment tracking, returns, PDF invoices, coupons & gift cards, and a trade-in program for selling gaming items. I led the frontend — implementing the full UI, interactions, and dynamic client-side behavior, while backend APIs were provided by a Node.js service.
RetroFam — Customer Portal
Built at Retrovgames
Signed-in customers track orders, start returns, download invoices, and submit trade-ins.
RetroFam's Shopify customer portal — built for a sibling gaming retail brand — centralizes post-purchase operations: order management, shipment tracking, returns, PDF invoices, coupons & gift cards, and a trade-in program for selling gaming items. I led the frontend for RetroFam specifically, implementing the full UI, interactions, and dynamic client-side behavior, while backend APIs were provided by a Node.js service.
Canrover Admin Panel
Operators see the fleet on a live map, lock scooters remotely, and start rides with a QR code.
Developed a fully dynamic Next.js/Node.js admin dashboard for a US scooter-rental client, featuring live map tracking, remote lock/unlock, QR-code ride activation, form validation, and secure access. Added Google Maps-based zone management to visualize parking zones, maintenance areas, danger zones, and more—all in a responsive, server-rendered interface for robust type safety and performance.
Bourter — Admin Dashboard
Bourter is a modern, feature-rich admin dashboard built with the latest web technologies. The dashboard provides comprehensive data visualization, user management, analytics tracking, and administrative controls. Features include interactive charts and graphs, real-time data updates with TanStack Query, smooth animations powered by Framer Motion, responsive design for all devices, and an intuitive interface for managing complex data. Built with performance and user experience in mind, utilizing server-side rendering and optimized data fetching strategies.
HairOil — Premium E-commerce Platform
A full-stack e-commerce platform for premium hair oil products featuring a modern customer-facing website and comprehensive admin dashboard. The platform includes dynamic product catalog with 10+ premium hair oils, advanced shopping cart with Redux state management, secure checkout process with address validation, order management system, and real-time admin analytics. Built with Next.js 15 and React 19, featuring responsive design, smooth animations, and seamless user experience across all devices.
Blogs
Production write-ups from Hector. Figures are from the live system.
Shopify inventory sync for a multi-brand operation
How Hector keeps Shopify stock aligned with warehouse quantity, kits, and the other sales channels, without a second spreadsheet.
Report corrections that used to be pulled from separate tools now come out of Hector in one click.Read blog
One order queue for Shopify, Walmart, and Amazon
Eleven sales channels into one fulfill queue: Shopify, Walmart US/CA/MX, Amazon SP-API, and the rest of the Hector stack.
Three to four people were doing this order work by hand. The same flow now runs with one person.Read blog
When a multi-brand seller needs their own ERP
The point where spreadsheets and a shipping tool stop being enough, and what a first operations system has to cover.
Hector processes 200 to 300 orders a day across the marketplaces, and the reports come out in one click.Read blog
Asad is an incredibly talented and dedicated individual who consistently demonstrates a strong grasp of technical skills, especially in Web Development. His problem-solving abilities, combined with his proactive attitude, make him an excellent team member.
Who I Work With
I build enterprise operations software — not generic landing pages. Best fit if your problem lives in workflows, data, and integrations.
Strong fit
- Teams replacing spreadsheets with ERP-style internal systems
- Operations that need multi-channel orders, inventory, or warehouse workflows
- Companies wiring marketplaces, shipping, or third-party APIs into one stack
- Founders and CTOs who need Node.js / Next.js infrastructure that scales with volume
Usually not a fit
- One-page marketing sites or brochure-only builds
- Pure design-only work with no engineering scope
If you're unsure, reach out anyway — a short message is enough to see if there's overlap.
Services
ERP, automation, and scalable business systems
ERP & Business Automation
Custom internal systems that replace spreadsheets, manual work, and disconnected operations with one reliable workflow.
Best Fit for Growing Operations
Internal Tooling
Admin panels, role-based portals, and operational dashboards
Backend APIs & Business Logic
Secure APIs for orders, inventory, users, and reporting flows
System Integration
Connecting marketplaces, shipping carriers, databases, and tools
E-commerce Operations
Order lifecycles, fulfillment workflows, and inventory visibility
Performance & Reliability
Fast, secure systems built for complex data and real-time usage
Deployment & Support
Production deployment, monitoring, maintenance, and iteration
Experience
My professional journey and career milestones
Retrovgames
Lahore, Punjab, PakistanFull Stack Engineer
Oct 2025 – PresentFull TimeOwn end-to-end work on the Hector ERP platform, from Node.js and Express APIs and MongoDB schemas to React interfaces, including procurement, order fulfillment, and workforce modules. The manual order flow that took 3 to 4 people now runs with 1. The platform processes 200 to 300 marketplace orders a day, and operational reports come out of Hector in one click.
MongoDBExpress.jsReactNode.jsNext.jsRedux ToolkitFront End Next.js Developer
Apr 2025 – Sep 2025Full TimeBuilt the Hector ERP interface in React and Next.js, covering order processing, inventory, fulfillment, and procurement, and the RetroFam and RetrovGames customer portals (app.retrofam.com and app.retrovgames.com) for tracking, trade-ins, and invoices. Both portals open after the customer signs in.
ReactNext.jsTailwind CssRedux ToolkitRest Api
Motive Coder
Lahore, Punjab, PakistanFront End Developer
Dec 2023 – Mar 2025Full TimeDesigned and built client e-commerce sites in Next.js, React, and Tailwind CSS, from wireframe through deployment, including SEO, accessibility, and UI variations for each client.
ReactNext.jsTailwind CssRedux ToolkitRest ApiFull Stack Developer
Sep 2023 – Dec 2023InternshipInternship building responsive web applications with HTML, CSS, JavaScript, React, and Next.js alongside the Motive Coder team.
ReactNext.jsTailwind CssRedux Toolkit
EVS Professional Training Institute
Lahore, Punjab, PakistanWeb Developer
May 2023 – Aug 2023InternshipWeb development internship building pages with HTML, CSS, and JavaScript.
HtmlCssJavaScript
Credentials
Education and certifications—open a tile for full detail
Expertise
Architectural tiers and technologies behind enterprise systems
Core Architecture
3+ yearsEnterprise-grade application layers built on Node.js, Next.js, Express, React, and TypeScript—designed for maintainability under real operational load.
Core Technologies:
Data & Infrastructure
3+ yearsDatabase design, REST/GraphQL APIs, and data pipelines that keep business systems synchronized and performant at scale.
Core Technologies:
State & Systems
3+ yearsState management, multi-tenant logic, and system-level patterns that keep complex ERP and portal applications predictable and secure.
Core Technologies:
Quality Commitment
Every system is engineered for production reliability—secure data handling, predictable performance, and architecture that scales with business volume.
Technology Stack
Organized by architectural layer
Core Architecture
Data & Infrastructure
State & Systems
Questions about the work
Scope, fit, and how to start a project.
Who is Muhammad Asad?
Muhammad Asad is a software engineer in Lahore, Pakistan. He designs and builds software across whatever the project needs and ships it into production.
His portfolio is at https://www.masadali.com. He takes freelance and contract work alongside his full-time role at Retrovgames.
Who should hire Muhammad Asad?
Hire him when the problem is operational: a team has outgrown spreadsheets, orders move across marketplaces and carriers by hand, or several brands need one ERP without sharing each other's data.
A strong fit is a founder, operations lead, or CTO who needs Node.js and Next.js infrastructure that can take more volume. A one-page marketing site, or design work with no engineering scope, is usually not the right engagement.
What does a custom ERP project with Muhammad Asad include?
A typical build includes the modules the business actually runs: order processing, inventory, procurement, products, users and roles, and an admin dashboard the team opens every day. Where more than one company shares the platform, tenant data is isolated so one account cannot read another.
Hector, his multi-tenant ERP, also covers fulfillment and barcode scanning. The full breakdown is at https://www.masadali.com/case-study/hector.
How does Muhammad Asad automate a business workflow?
He maps the steps staff repeat—copying an order from a marketplace into a sheet, then into a shipping tool—and replaces that chain with one workflow. REST APIs and sync jobs keep marketplaces, carriers, and the database aligned, and a role-aware Next.js interface is what the team uses to run the work.
The result clients are buying is fewer manual handoffs and operational data that stays consistent when order volume grows.
What technologies does Muhammad Asad use?
Products, portals, and business systems are built with Node.js, Next.js, React, Express.js, TypeScript, and MongoDB. Redux Toolkit and TanStack Query handle application state and server data. Interfaces use Tailwind CSS.
Integrations are REST APIs and data pipelines. On multi-tenant ERP work, access is enforced with tenant isolation and role-based permissions.
How much experience does Muhammad Asad have?
He has 3+ years shipping Next.js, Node.js, and React in production, with 20+ projects delivered and 15+ clients served. Since October 2025 he has been a Full Stack Engineer at Retrovgames in Lahore, after a front-end role there and earlier full-time engineering at Motive Coder.
He is completing a Bachelor's degree in Computer Science at Virtual University of Pakistan (March 2024 to April 2027, in progress), and holds front-end, MERN stack, and Cisco C++ Essentials credentials.
How do I hire Muhammad Asad?
Book a 20-minute workflow call at https://cal.com/muhammad-asad-189/15min, email 189asadali@gmail.com, or WhatsApp +92 319 3148320. A short note is enough: what you need built, the tools you use today, and any volume or deadline that matters.
The contact form on https://www.masadali.com goes to the same inbox. The older address https://masadali.vercel.app still opens this site; cite https://www.masadali.com as the official page.